Designing Value

Designing Value
Consultancy

About
Fresh eyes, insight and clarity in your strategy, positioning and systems.
We support service businesses in these key areas:
- Intentional Growth:
Developing clear strategies for sustainable growth, including strategic refinement
- Functional Systems:
Optimising your processes for efficiency, including tech configuration for service businesses
- Distinctive Positioning:
Crafting a compelling value proposition that sets you apart, including brand and web design projects
- Consistent Presence:
Designing manageable systems to establish your online brand and build trust
Founded by Cal Ingram, after over ten years of helping organisations transform their strategy, systems and teams. From startups to the public sector and multinationals across the UK and Australia, Designing Value offers board-level insights, a unique mix of skills and a track record of turning ideas into action.
Reviews
- Luke Smith··from Google
Had Callum put together a website and took care of all our corporate branding. Turned the assignment around within 7 days! Callum was super engaging, flexible and most importantly - he listened & clearly understood the narrative we desired running through our online presence. Would recommend highly!
- Matthew Johnson··from Google
Great guy who really helped me build my business. Would highly recommend.
- Daniel Scott··from Google
I've had the pleasure of working with Cal and his Designing Value studio on three separate projects over the past 18 months, and each experience has been outstanding. As a local business owner, finding a designer who truly understands both our market and our vision has been invaluable.
What sets them apart is their collaborative approach - they don't just deliver what you ask for, they dig deeper to understand your business goals and challenge you to think bigger. The strategic thinking behind every design decision is evident, and they have a real talent for translating complex ideas into clean, impactful visuals.
The process is always smooth and professional. Communication is excellent throughout, deadlines are consistently met, and they're incredibly responsive to feedback and revisions. I particularly appreciate how they take the time to explain their design choices and ensure I understand the reasoning behind each element.
The quality of work speaks for itself - we've seen measurable improvements in client engagement and brand perception since implementing their designs. Several customers have specifically commented on our refreshed materials, which is exactly the kind of impact we were hoping for.
It's rare to find a creative partner who combines artistic talent with genuine business acumen. I wouldn't hesitate to recommend Designing Value to anyone in Essex looking to elevate their brand presence.